Fractional leadership,
built like software.
The data you own, the software that replaces the duct tape, and marketing that reports in dollars.
Three ways we plug in
pick a lane, or all threeMarketing that reports in dollars.
Behavior-triggered lifecycle flows, honest server-side attribution, and a weekly recap that answers one question: is this spend working, in revenue.
Growth →The data you own, the software you keep.
A warehouse you keep instead of a subscription you rent, real pipelines instead of brittle glue, and a storefront run like version-controlled code.
Product & Tech →AI-native operations, under close watch.
Agents wired to the tools you already use, automation that fails closed, and claims governed by evidence, so the AI never outruns the truth.
AI Strategy →Bathhouses, studios, cafes, shops. The booking and POS data is there; nobody's turned it into one honest picture.
We wire your booking and point-of-sale systems into owned data, reconcile what was actually paid, replace the Zapier zaps with a real-time pipeline, and run lifecycle marketing tied to real visits and memberships. Then a weekly report ties it all back to dollars.
Lore Bathing Club, NoHo. A real-time pipeline straight to the Arketa booking API, 7,700 orders reconciled into Klaviyo, and lifecycle flows rewritten in Lore's real voice.
DTC, Shopify, wholesale. We treat your store like software, because it is.
Your storefront becomes version-controlled code with reviewable deploys, not click-ops in an admin. Behind it: a data warehouse, Klaviyo lifecycle flows, server-side attribution, email deliverability and domain warming, and evidence-governed claims so the marketing never outruns the truth.
Apply Stickers and Nikola Innovation. Shopify run as code with design-token pipelines and CI, an owned analytics warehouse, and an evidence library mapping every product claim to a source.
How an engagement works
Start with a two-week paid discovery, so the plan isn't a guess.
You get a concrete proposal and an opportunity assessment before you commit. Then a flat monthly retainer, a bucket of hours we adjust as we learn, usually on a three-month trial. Every week you get a short report that ties the work to spend and revenue.
Start a build
Let's grow something real.
Tell us what you sell and where the leaks are. We'll come back with a two-week discovery plan, not a pitch deck.
Book a discovery →